The Cinema Guild Inc. was established by Philip and Mary-Ann Hobel, producers known for their work in documentaries and features, including the film Tender Mercies. Since 1968, the Cinema Guild has been a distributor of both documentary and fiction films (narrative features and shorts), offering distribution in all markets, including educational, non-theatrical, theatrical, television, cable, internet, and home video. The Cinema Guild launched its own home video brand in March 2009. The company released its first Blu-ray, Marwencol, in 2011.