The Town Talk, started as The Daily Town Talk in 1883 and later named the Alexandria Daily Town Talk, is the major newspaper of Central Louisiana. It is published by Gannett in Alexandria, the seat of Rapides Parish and the economic center of Central Louisiana. The daily newspaper has a circulation of some 19,500 daily and 27,500 on Sundays. It covers the news primarily in seven parishes with a population of approximately 400,000. The coverage area reaches from the Mississippi River on the east to the Texas border on the west.