Trends is a society, philanthropy, fashion and lifestyle magazine published in Arizona. Created by Danny Medina in 1982, it was purchased by Bill Dougherty in 2001, who now serves as its publisher. Trends has a 501(c)(3) arm, the Trends Charitable Fund (TCF), which raises money for underserved women's and children's charitable organizations. It is run by volunteers and a board of directors made of Trendsetters, women who have been recognized since 1985 for civic and charitable work in the Phoenix community.