The Wireless Broadband Alliance (WBA) is an industry association formed to promote interoperability between operators in the Wi-Fi industry, with the stated aim of providing an excellent user experience. To achieve this, the WBA promotes interoperability initiatives including the Next Generation Hotspot (NGH), Wi-Fi Roaming and the WBA's Interoperability Compliance Program. The WBA runs the Wi-Fi Global Congress, an industry meeting. and hosts webinars to share best practice and advance knowledge.