Yardley of London, usually referred to simply as Yardley or Yardleys , is an international English-based company and one of the oldest firms in the world to specialise in cosmetics, fragrances and related toiletries products. Established in 1770, Yardley was a major producer of soap and perfumery by the beginning of the 20th century. By 1910, it moved to London's Bond Street, and in 1921 Yardley received its first Royal Warrant. Today, Yardley holds two Royal Warrants.