The Yola people were an ethnic group that formed in the baronies of Forth and Bargy in County Wexford after the Norman invasion of Ireland at Bannow Bay in 1169. They were descendents of the original Norman invaders and hence they were distinct from the rest of Ireland in their customs, manners and appearance. As time progressed, the Yola people became diluted with the diverse medieval ethnic mix which colonized County Wexford, including French, Norman, Danish, Welsh, English, Irish, Flemish and the original Old Norse settlers who colonized the area prior to the invasion.