Zane's Cycles
Zane's Cycles is a New England bicycle store located in Branford, Connecticut, started by Christopher J. Zane in October 1981, at the age of 16. Since then, the store has grown from a local bicycle and hobby shop, to the largest P&I (Premiums and Incentives) distributor of bicycles in the United States. In another quite opposite strategy, his focus on establishing a bond with the customer through simple gestures—like selling children's helmets at dealer cost, and offering lifetime guarantees—was a topic in an article by the Harvard Business Review.
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Zane's Cycles
Zane's Cycles is a New England bicycle store located in Branford, Connecticut, started by Christopher J. Zane in October 1981, at the age of 16. Since then, the store has grown from a local bicycle and hobby shop, to the largest P&I (Premiums and Incentives) distributor of bicycles in the United States. In another quite opposite strategy, his focus on establishing a bond with the customer through simple gestures—like selling children's helmets at dealer cost, and offering lifetime guarantees—was a topic in an article by the Harvard Business Review.
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Zane's Cycles is a New England ...... Customer Lifetime Value (clv)
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Zane's Cycles is a New England ...... y the Harvard Business Review.
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Zane's Cycles
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