The 1929–30 season was Stoke City's 30th season in the Football League and the tenth in the Second Division. With the 1920s, which had seen Stoke hit the highs of the First Division and lows of the Third Division, coming to an end there was hope around the city that the club could regain its top-flight status. The Victoria Ground was improved again and could now hold 50,000. Despite a good start to the season with 15 points collected from the first 12 matches Stoke could not maintain a promotion challenge and finished in mid-table.