9X was an Indian Hindi general entertainment channel based in Mumbai. It is owned by Zee Entertainment Enterprises Ltd. (ZEEL). The channel was launched on 12 November 2007 in India as the flagship of the INX Network.Golden Square was commissioned by English and Pockett to create a series of idents for 9X. Directed by Rob Kelly, the creative concept behind the idents draws on a separate emotion like Tranquillity, Love, Laughter, Fear and Wonder. As a result, each ident required a unique approach, both in terms of software and technique – ranging from a very humorous animation for Laughter, to the dark and disturbing imagery of Fear.3D animation was completed using Maya 8.5, and included a bespoke dynamic simulation of thousands of photoreal rose petals representing ‘Love’.