AXN India is a pay-TV, cable and satellite TV channel affiliated with Sony Pictures Networks India (SPN) and is managed and operated wholly owned by SPN and managed by SPE Networks – Asia. With a diverse range of content that spans genres like Reality, Entertainment and Drama, AXN targets viewers of 15-34 age group. AXN is seen in 60 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Networks International's diverse portfolio of over 40 global networks. In 2016, the brand repositioned itself with the tagline Live R.E.D., primarily advertising their range of content as well as their shift from generic action to a more psychological action that evokes a feeling of mind rush. All elements of the channel’s communication including channel packaging, c