AYR is an e-commerce driven, vertically-integrated womenswear line headquartered in New York City. Launched in February 2014, it was co-founded by Maggie Winter, Jac Cameron, and CEO and Founder of Bonobos Inc., Andy Dunn. The name AYR is an acronym for “All Year Round.” The line offers an edited collection of womenswear, with a focus on denim. It emerged in a wave of post-recession brands rethinking the traditional brick and mortar retail model. Like its brother company Bonobos, AYR launched exclusively online. In April, it launched its first Guideshop in its New York headquarters. In September 2014, it expanded through a wholesale partnership with Shopbop. AYR has gained recognition in the tech design space. In April 2014, AYR’s e-commerce site was named AWWWard’s “Site of the Day.” In J