Accepted pairing

Accepted pairing is a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are connected but one product is made to appear clearly more beneficial or desirable than its competitors.

Accepted pairing

Accepted pairing is a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are connected but one product is made to appear clearly more beneficial or desirable than its competitors.