Africa Challenge is a televised academic competition for students of African universities. It has previously been sponsored by Zain Telecommunication company and was known as Zain Africa Challenge. Prior to the acquisition of MTC, Celtel's parent company, the competition was known as the Celtel Africa Challenge. The programme was an extension of Celtel’s corporate social responsibility initiative known as “Making Life Better”, further adopted and retained by Zain. It is produced by Richard Reid Productions, which also produces Honda Campus All-Star Challenge in the United States.