Africa Travel Association (ATA) is a non-profit international travel industry trade association established in 1975. ATA defines its mission as to "promote travel, tourism and transport to and within Africa, and to strengthen intra-Africa partnerships." ATA serves both the public and private sectors of the international travel and tourism industry. ATA membership comprises African governments, their tourism ministers, tourism bureaus and boards, airlines, cruise lines, hotels, resorts, front-line travel sellers and providers, tour operators and travel agents, media and affiliate members.