Apensar is a "brain trainer" mobile game, available in multiple languages: English, Spanish, Portuguese, French, Italian and was developed by Icogroup in 2013. The game consists of finding the common word between four images to reach the next level. The game is available for iOS and Android smart phones and tablets, the operating systems mainly used in North America, allowing the game to have a large number of users across the continent. Apensar is also available on Facebook.