Bikaneri bhujia has been a cottage industry in Bikaner, Rajasthan, and provides employment to around 2.5 million people in villages of the region, especially women, and recently it has faced competition with multinational companies like Pepsico as well as Indian snack companies, which have used the name bhujia. After struggling with numerous copycats over the years, in September 2010, Indian Patent Office confirmed the Geographical Indications rights and patent was issued for the brand name Bikaneri bhujia to local manufacturers of Bikaner.