Black Bear Sports Network is the radio and television name for University of Maine sports. The radio affiliates broadcast football, men's and women's basketball, men's ice hockey and select baseball and softball games. The current network formed in the summer of 2007 when Learfield Sports took over the marketing for the Maine Black Bears. Previous to this the radio network was known as The Sports Zone Black Bear Network and was heard on Bangor, Maine ESPN Radio affiliate WZON, at times including WLOB and WEGP.