Brendan's Magical Mystery Tour is a reality game show broadcast since 24 June 2013 on Channel 4. The show is a spin-off from the popular Coach Trip, which also stars tour guide Brendan Sheerin. The show sends four sets of eight strangers from the United Kingdom off to different countries around Europe and North America where they must compete in daily challenges in order to be upgraded to luxury or downgraded to no-star, super-cheap accommodation.