The British Birdwatching Fair or Birdfair is an annual event for birdwatchers, held every August at Rutland Water in England. It is described as the birder's "Glastonbury". A large number of suppliers of binoculars, cameras, books, clothing and other birdwatching equipment, plus artists and tour companies, display and sell their wares. There are also lectures and other attractions. Other countires are replicating the fair, the most important being the South American Bird Fair, which was first held in 2010.