Business Leaders for Sensible Priorities (BLSP) was a US non-profit organization composed of 700 business leaders. It was founded by Ben Cohen, co-founder of Ben and Jerry's. In late 2008, the organization became a project of the Center for American Progress (CAP) and was put under the direction of Krisila Benson. The campaign's goal was to shift taxpayer money away from military programs to social programs like education, healthcare, alternative energies and deficit reduction. Ben Cohen explains the discretionary budget using Oreo cookies and the U.S.’s nuclear stockpile using BBs.