Cambridge Seven Associates, Inc. (C7A) is an American architecture firm founded in 1962 and based in Cambridge, Massachusetts. The original seven partners, Lou Bakanowsky, Ivan Chermayeff, Peter Chermayeff, Alden Christie, Paul Dietrich, Tom Geismar, and Terry Rankine applied their diverse skills in architecture, planning, exhibit design, graphics, industrial design, and filmmaking to create a single design studio founded on the conviction that each assignment, at any scale, would be an opportunity to apply fresh thinking in search of creative solutions. The firm was founded upon the idea that the collaborative efforts of a varied group of designers and architects would be far more effective than those of any one individual. In writing about the firm, the architecture critic Robert Campbel