Eureka Operations Pty Ltd (trading as Coles Express) is an Australian chain of convenience stores at Shell Australia petrol stations. Its operations are managed by Coles. The business venture and corresponding fuel discount offer was launched in July 2003 in response to the similar offer by rival Woolworths Limited some years earlier, proving attractive to shoppers. Approximately 270 independently franchised Shell service stations, remain unassociated with Coles Express and where the fuel discount offer is not accepted.