Conscious business enterprises and people (also sometimes referred to under the label conscious capitalism) are those that choose to follow a business strategy, in which they seek to benefit both human beings and the environment. The Conscious Business movement in the US, which emerged from the theory of corporate social responsibility, pushes for "values-based" economic values where values represent social and environmental concerns at both global and local scales. This effort is related to not-just-for-profit business models, conscious consumerism, and socially responsible investing.