The Creative Problem Solving Institute (CPSI) Conference is an annual conference sponsored by the Creative Education Foundation. CPSI is the oldest and longest running conference dedicated to the teaching and practice of creative skills. CPSI was the brain child of Alex Osborn, the inventor of brainstorming and Creative Problem Solving, the founder of Creative Education Foundation, and more commonly known as the cofounder of advertising firm BBDO. The first conference was held in 1954. The conference positions itself as "The HOW TO Create, Innovate and Lead Change conference"