Customatix
Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk. The Customatix.com website allowed the user to customize one of several shoe designs and purchase a pair of shoes. Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing trillions of possible variations.
Customatix
Customatix (later "Cmax") was a Santa Cruz, California-based seller of made-to-order footwear launched in May 2000. The parent company, Solemates, Inc., was founded in 1999 by former Adidas executives Dave Ward, Irmi Kreuzer, Mikal Peveto and David Solk. The Customatix.com website allowed the user to customize one of several shoe designs and purchase a pair of shoes. Each basic shoe design featured a large selection of customizable parameters, including choice of component materials and colors, plus text and graphics, allowing trillions of possible variations.
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Customatix (later "Cmax") was ...... the website had gone offline.
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Customatix (later "Cmax") was ...... llions of possible variations.
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Customatix
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