Dance Evolution (known as DanceMasters in North America) is a dancing video game developed by the makers of the Dance Dance Revolution series. The game was officially unveiled at Konami's E3 2010 press conference, exclusively for Xbox 360 Kinect. The game was released in November 2010. When describing the game, Naoki Maeda, the producer of Dance Evolution and of the Dance Dance Revolution series, stated that "this is real dancing." Dance Evolution has 30 tracks, including hip hop, R&B, pop, eurobeat and dance, and will be supported with additional songs as downloadable content.