Dawn Records was a subsidiary of Pye Records. Active from 1970 to 1975, it was set up largely as Pye's 'underground and progressive' label, a rival of the EMI and Phonogram equivalents, Harvest and Vertigo. In October 1970, the UK music magazine NME reported that Dawn label acts Demon Fuzz, Titus Groan, Heron and Comus were due to take part in a series of UK concerts in November 1970. At all venues the price of admission was one penny.