The Dongdaemun Design Plaza, also called the DDP, is a major urban development landmark in Seoul, South Korea designed by Zaha Hadid and Samoo, with a distinctively neofuturistic design characterized by the "powerful, curving forms of elongated structures". The landmark is the centerpiece of South Korea's fashion hub and popular tourist destination, Dongdaemun, featuring a walkable park on its roofs, large global exhibition spaces, futuristic retail stores and restored parts of the Seoul fortress.