Exact Editions is an integrated content management platform for magazine publishers. It was launched in 2005 by Adam Hodgkin, Daryl Rayner and Tim Bruce. Initially available as a web-based subscription service, the platform has expanded into developing iOS apps for Apple’s Newsstand. Exact Editions’ branded iOS apps are based on the freemium model, and offer subscriptions via in-app purchase. Branded apps developed through Exact Editions allow users to sync issues for offline use, share app content via social media and email, and bookmark pages to return to.