Flipps (formerly iMediaShare) is a mobile media discovery and control technology developed by Flipps Media. It is the first technology to deliver over-the-top video to the connected TV via existing hardware by streaming directly from the cloud.The iOS and Android application transforms a mobile device into a handheld remote that controls TV playback and allows multi-tasking while streaming with no additional hardware or set-up. With the Flipps mobile application users can browse a channel catalogue of movies, music videos, sports, news, and other video. The app partners with publishers to provide viewers diverse content and expand publishers’ reach to virtually any connected TV in the world.