General Foods International is a subdivision of the Kraft Foods corporation, based in the United States. General Foods International produces several different flavors of instant coffee. Established in the early 1970s as a brand belonging to what was then General Foods, General Foods International (now the only place where the General Foods name exists) has endured for nearly four decades. As such, it is one of the most recognizable brands of instant coffee. The first three flavors at launch were Cafe Au Lait (later renamed to Cafe Francais), Suisse Mocha, and Cafe Vienna.