Go On Lad
Go On Lad is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day. The campaign was handled by advertising agency Miles Calcraft Briginshaw Duffy. Production of the commercial itself was contracted to London-based production company Rattling Stick, with post-production handled by The Mill. It was directed by Ringan Ledwidge. Go On Lad premiered on British television on 12 September 2008.
primaryTopic
Go On Lad
Go On Lad is a British television and cinema advertisement launched by Premier Foods in 2008 to promote its Hovis brand of bread. The 122-second piece was commissioned as part of a £15,000,000 brand relaunch designed to reverse Hovis' declining market share and profits. The commercial follows the journey of a young boy through 122 years of British history, from the establishment of the Hovis brand in 1886 to the current day. The campaign was handled by advertising agency Miles Calcraft Briginshaw Duffy. Production of the commercial itself was contracted to London-based production company Rattling Stick, with post-production handled by The Mill. It was directed by Ringan Ledwidge. Go On Lad premiered on British television on 12 September 2008.
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Go On Lad is a British televis ...... sion commercial of the decade.
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28,160,089
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Account Director
agency
Miles Calcraft Briginshaw Duffy
agency producer
Lorraine Geoghegan
budget
Caption
A frame from Go On Lad
client
country
United Kingdom
creatives
Danny Hunt and Gavin Torrance
director
Ringan Ledwidge
followed by
language
music
producer
Sally Humphries
product
production company
Rattling Stick
released
2008-09-12
runtime
starring
Website
hypernym
type
comment
Go On Lad is a British televis ...... levision on 12 September 2008.
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label
Go On Lad
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