Google bomb

The terms Google bomb and Googlewashing refer to the practice of causing a web site to rank highly in web search engine results for unrelated or off-topic search terms by linking heavily. In contrast, search engine optimization (SEO) is the practice of improving the search engine listings of web pages for relevant search terms. The term Googlewashing was coined by Andrew Orlowski in 2003 to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).

Google bomb

The terms Google bomb and Googlewashing refer to the practice of causing a web site to rank highly in web search engine results for unrelated or off-topic search terms by linking heavily. In contrast, search engine optimization (SEO) is the practice of improving the search engine listings of web pages for relevant search terms. The term Googlewashing was coined by Andrew Orlowski in 2003 to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).