Guerrilla communication
Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication.It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way. Its main goal is to make a critical non-questioning of the existing, for reasons ranging from political activism to marketing. In terms of marketing, journalist Warren Berger explains unconventional guerrilla-style advertising as "something that lurks all around, hits us where we live, and invariably takes us by surprise". These premises apply to the entire spectrum of guerrilla communication because each tactic intends to disrupt cognitive schemas an
Guerrilla communication
Guerrilla communication and communication guerrilla refer to an attempt to provoke subversive effects through interventions in the process of communication.It can be distinguished from other classes of political action because it is not based on the critique of the dominant discourses but in the interpretation of the signs in a different way. Its main goal is to make a critical non-questioning of the existing, for reasons ranging from political activism to marketing. In terms of marketing, journalist Warren Berger explains unconventional guerrilla-style advertising as "something that lurks all around, hits us where we live, and invariably takes us by surprise". These premises apply to the entire spectrum of guerrilla communication because each tactic intends to disrupt cognitive schemas an
has abstract
El término guerrilla de la com ...... para quienes las ven o viven.
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Guerrilla communication and co ...... strategy for small businesses.
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Kommunikationsguerilla (auch I ...... Adbusting und Culture Jamming.
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Wikipage page ID
Wikipage revision ID
732,783,350
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comment
El término guerrilla de la com ...... apitalista vinculados a ellos.
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Guerrilla communication and co ...... o disrupt cognitive schemas an
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Kommunikationsguerilla (auch I ...... Adbusting und Culture Jamming.
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label
Guerrilla communication
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Guerrilla de la comunicación
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Kommunikationsguerilla
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