Guideposts is a faith-based non-profit organization founded in 1945 by Dr. Norman Vincent Peale, Raymond Thornburg, and Peale's wife, Ruth Stafford Peale. The 1945 inaugural issue of Guideposts magazine, which was printed and distributed to 10,000 Americans, was a four-page leaflet meant to encourage and uplift individuals, particularly soldiers returning home from the war. The inaugural issue also contained a story by World War I Ace, Eddie Rickenbacker.