Gutsy Gals Inspire Me (GGIM) was created by Deborah Hutchison in 2008 to inspire girls and women to be courageous, clear, confident, and to "drive their destinies" by pursuing their dreams. The company works toward this by recognizing and promoting inspirational female role models and their stories through award programs, conference panels, “Hollywood style” animated educational films and teaching/activity guides, a line of GGIM note cards, and other merchandise including family and friend agreements.