Hillman is a British automobile marque created by the Hillman Motor Car Company, founded in 1907. The company was based in Ryton-on-Dunsmore, near Coventry, England. Before 1907 the company had built bicycles. The Hillman company newly under the control of the Rootes brothers was acquired by Humber in 1928 and Hillman was used as the small car marque of Humber Limited from 1931 but until 1937 Hillman did continue to sell large cars. The Rootes brothers reached a sixty per cent holding of Humber in 1932 which they retained until 1967, when Chrysler bought Rootes and bought out the other forty per cent of shareholders in Humber. The marque continued to be used under Chrysler until 1976.