Hitachi Maxell, Ltd. (日立マクセル株式会社 Hitachi Makuseru Kabushiki-gaisha), commonly known as Maxell, is a Japanese company that manufactures consumer electronics. The company's notable products are batteries—the company's name is a contraction of "maximum capacity dry cell"—wireless charging solutions, storage devices, computer tapes, professional broadcast tapes and functional materials. In the past the company manufactured recording media, including audio cassettes and blank VHS tapes, and recordable optical discs including CD-R/RW and DVD±RW.