Hou de Kharcha (Marathi: होउ दे खर्च) is an internet meme in the Marathi language, originating in the state of Maharashtra, India. Its Facebook page and Google app appeared in 2013. The literal translation of Hou de kharcha is "let there be expenditure", analogous to the American English phrase "make it rain". The meme usually consists of an image of a person appearing triumphant, with a caption congratulating them on achieving petty materialistic milestones such as "Buying Shoes", "Light Diwali Crackers With", or "Buying an Enfield Bullet by Way of a Loan". The meme arose in mockery of the practice of Indian politicians erecting large numbers of hoardings (billboards) in order to announce minor or routine events.