Hum Europe is a British Pakistani Entertainment channel. It launched on 10 March 2014 FTA on BskyB. In December 2014 it was launched on Virgin Media. It became very popular in a short span of time and is currently the Number one Pakistani Entertainment Channel in the UK and often beats Indian rivals with shows like Digest Writer and Sadqay Tumhare. Soon after launching, in July 2014 the channel became the first Pakistani Entertainment channel to sign up to BARB. Ratings proved to be very high, as programs like Aahista Aahista and Zindagi Gulzar Hai reaching new heights of ratings over 100,000 GRP'S beating out Indian channels like Star Plus and Zee TV. In August 2014 the channel was moved from Sky 859 to Sky 844. Later in the year the channel Launched on Virgin Media. In February 2015 Alvi