Humbug was a humor magazine edited 1957–1958 by Harvey Kurtzman with satirical jabs at movies, television, advertising and various artifacts of popular culture, from cereal boxes to fashion photographs. Nine of the eleven issues were published in a black-and-white comic book-sized format. With fatally accurate irony, Kurtzman delivered his declaration of editorial principles in the first issue: "We won't write for morons. We won't do anything just to get laughs. We won't be dirty. We won't be grotesque. We won't be in bad taste. We won't sell magazines."