Inserra Supermarkets Inc. is a supermarket chain operating in the northeastern United States. The company is a member of the Wakefern retailers' cooperative and does business as ShopRite and PriceRite. Inserra Supermarkets is headquartered in Mahwah, New Jersey, and operates approximately 22 stores. It is a family-owned business and is one of the 500 largest private companies in the United States, according to the 2008 Forbes.com list of America's Largest Private Companies. The Chairman and CEO of Inserra Supermarkets is Lawrence R. Inserra Jr.