Instaphone was brand name of first ever cellular mobile communication services launched by M/s Pakcom Ltd., a telecommunications company in Pakistan and the pioneer of cellular industry in Pakistan. The company was jointly owned by M/s Arfeen and Millicom International (Luxemberg)and was acquired later by the Arfeen Group.In 1989, the Government of Pakistan awarded licences to cellular mobile operators. M/s Pakcom Ltd. and M/s Paktel Ltd. won the bids and were granted licences for 15 years. A third company ( M/s Pakistan mobile Telecommunication ltd) was also among the competitors however could not complete technical/financial proposal in time and had to stay away from competition for some times ( least they brought GSM system, an advanced digital system in 1994 with famous brand name of M