International Journal of Bank Marketing

The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing). The journal is ranked in the D category by the scientific journal ranking JOURQUAL (German Academic Association for Business Research/VHB) in 2008.

International Journal of Bank Marketing

The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing). The journal is ranked in the D category by the scientific journal ranking JOURQUAL (German Academic Association for Business Research/VHB) in 2008.