International Soca Monarch is an annual dual-contest soca music event, the finals of which are held on every Carnival Friday (aka Fantastic Friday) in Trinidad and Tobago. Contestants in the event may vie for two separate crowns or titles, the International Soca Monarch (aka the Power Soca Monarch) for uptempo songs, and International Groovy Soca Monarch for slower-paced songs. Recently an additional award has been added, called the People's Choice, which involves text message voting by Digicel subscribers. Subscribers can vote multiple times for their favorite artist during the competition and the artist who receives the most votes is given an additional cash prize. The International Soca Monarch competition has become the mecca of soca artists in Trinidad where the event has been hosted