It's All About You is a four-song EP written and produced by singer, songwriter, and Chicago musician Rebecca F. Rebecca F.'s interest in the meme, "an idea, behavior, or style that spreads from person to person within a culture" led to the band name "Rebecca F. & The Memes." In a 2006 interview, she said: "A meme is a cultural gene. [W]e humans by consensus determine what cultural information is valuable enough to pass from one generation to the next. The question is: What memes are we passing on in the modern world?"