Italika is the leading motorcycle brand and manufacturer in Mexico, with 400,000 motorcycles sold in 2014. In 2010, Italika made up 55% of the motorcycle market; in 2011 it reached a 63% market share, largely owing to low initial cost. Italika sold their one-millionth motorcycle on March 23, 2011, and their two-millionth motorcycle on September 5, 2014. Early Italika motorcycles were designed jointly with Hyosung of South Korea and assembled using parts shipped from South Korea and China. Current models, however, are of Mexican design and origin. Italika maintains a motorcycle factory and parts warehouse in Toluca, Mexico, near Mexico City.