In Japanese pop culture, "idol" (アイドル aidoru, a Japanese rendering of the English word "idol") is a term typically used to refer to young manufactured stars/starlets marketed to be admired for their cuteness. Idols are intended to be role models. They are supposed to have a good public image and be good examples to young people. Idols aim to play a wide range of roles as media personalities (tarento), e.g. pop singers, panelists of variety programs, bit-part actors, models for magazines and advertisements.