Sometimes spelled as Joojay kebob, Joojeh kabab. Often served on basmati rice or wrapped in lavash bread, both of which are staples in the Iranian cuisine. The former is more often served in restaurants and elaborate parties such as wedding receptions while the latter is often eaten in domestic settings, kebab joints and picnics or packed for road trips. Other optional components include grilled tomatoes, peppers (grilled or raw), fresh lemons or other vegetables.