Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. A female fragrance, it was released in Guggenheim Museum and in Macy's stores in the United States and a range of different stores in the United Kingdom on August 22, 2012, and worldwide in September through the singer's Haus Laboratories label in association with Coty, Inc. According to promotional materials, the perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of atropa belladonna, tiger orchid, incense, apricot, saffron and honey. As of 2013, the perfume has sold more than 30 million bottles and has earned more than 1.5 billion dollars worldwide.